Alæf is an educational institution built upon the teachings of Viktor Emil Frankl, the Austrian neurologist and psychiatrist founder of logotherapy.
The new identity consolidates the logos of all the departments that make up the institution (the association, the school, research groups etc.) into a cohesive, clear system.
The colours and illustration style highlight the humorous, positive and human-oriented approach of Frankl and logotherapy, whilst maintaining an institutional sobriety through the use of orderly grids and layouts.
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